Advantages And Disadvantages Of Social Media

It is needless to say that today, social media has become an integral part of our lives. For businesses, social media is a powerful tool that can give you the desired reach and visibility. Social media includes Facebook, Instagram, Twitter, LinkedIn, YouTube SEO, and similar other platforms that businesses today use to get the desired results. However, along with the advantages of social media, there are some disadvantages as well. So, let us take a look into the advantages and disadvantages of social media.

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What are the advantages of social media?

Given below are the advantages of social media marketing:

1.Brand awareness

Uploading relevant and compelling content will make people aware of your brand. Once people get to know about your brand, the visibility of your brand will eventually increase.

2. Brand reputation

If you have to create a reputation for your brand, use social media to the fullest. To make a business flourish, having a good reputation devoid of negative reviews is a must.

3. Cost-effectiveness

Gone are the days when people used to spend a lot and promote themselves through television advertisements and by putting up banners. Now, one of the most cost-effective means of promoting your brand is making use of social media. Upload exciting and engaging posts and get the desired amount of web traffic.

4. Website traffic

Now, almost everybody uses social media. All of us login to our social media accounts at least once a day. So as soon as people come online, they will look into your social media post and react to it. 

5. Evaluation

Measuring web traffic in social media is much easier than taking the help of other means of measurement.

6. Customer interaction

Social media allows you to interact with your customers. So, whenever you get negative reviews, you can work on them for your improvement. 

7. Brand loyalty

Social media gives you the power to build relationships with your customers. This enhances your brand’s credibility.

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What are the disadvantages of social media?

Here are some of the disadvantages of social media on students:

  1. Distraction

Students sometimes misuse social media and get distracted. As a result, social media leads to disturbances in the students’ academic life and lags behind.

2. Cyberbullying

Although social media is a great way to gather lots of information regarding their academics, they can fall prey to abuse or bully via social media.

3. Lack of face-to-face communication

With the advent of social media, children today have forgotten to interact with people in person. However, getting too much involved in social media is sure to bring disturbance in relationships.

4. Poor self-regulation

Once students get involved in social media, they fail to follow a strict routine or a discipline in life.


Therefore, the points mentioned above have given you a clear idea about the advantages anddisadvantages of social media for students. Although social media has some disadvantages, it is better to use social media as a p

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