digital marketing for politicians, politicians digital marketing, digital marketing for politicians in India, political advertisement

Our Digital Political Campaign Activities

We Provide Customized Digital Marketing for Politicians According to Specific Needs!
Social Media Optimization for Political Campaigns

Social Media Optimization for Political Campaigns

  • Managing and handling Social Media like Facebook, You tube, Twitter, Instagram etc.
  • Putting Graphics, write catchy slogan, video song, shorts on Social Media.
  • Writing politically relevant contents. Increasing reach and followers.
Benefits: Social Media Optimization for Political Campaigns enhances visibility, engagement, and support by sharing compelling story, content, and visuals. Reaching a wider audience, and building a strong online community of supporters.
Multi-channel Voter Engagement Techniques

Use of Multi-channel Voter Engagement Techniques

  • Reaching voter data through bulk Call, Message and WhatsApp Campaign
  • IVR based survey

Benefits:
Use of Multi-channel Voter Engagement Techniques to streamline outreach. This allows personalized voter interaction, efficient data collection, and customized messaging to increase engagement. Promotes informed campaign tactics through diverse communication channels.

Targeted Advertising Techniques for Electoral Engagement

Targeted Advertising Techniques for Electoral Engagement

  • Running Ad to influence neutral voters
  • Display Marketing Campaign
  • Re-targeting Campaign
Benefits: Targeted Advertising Techniques for Electoral Engagement – This optimizes campaign by focusing on neutral voters. Increases visibility through display ads, and re-engaging interested individuals, effectively boosting support and voter turnout.

Get in Touch! To contact us, Call or WhatsApp: +91 7011951908 or drop us an email at info@obiyaninfotech.com

  • We’re here to make your political campaign a success!

What is Digital Marketing for Politician?

Digital Marketing for Politicians refers to the strategic use of online platforms and tools to promote political figures, parties, or agendas. This approach encompasses a wide array of activities designed to enhance visibility, engage with voters, and influence public opinion in favor of a political entity. Key components include:

1. Social Media Campaigns: Utilizing platforms like Facebook, Twitter, Instagram, and YouTube to share messages, engage with constituents, and foster community support. This involves posting regular updates, interactive content, live streams, and engaging with user comments and questions.
2. Email Marketing: Sending targeted emails to potential voters to inform them about policies, campaign updates, and how to support the campaign through donations or volunteering.
3. Content Marketing: Creating and distributing valuable content such as blog posts, opinion pieces, and policy explanations to educate and persuade voters.
4. Search Engine Optimization (SEO): Optimizing online content to rank higher in search engine results, making it easier for voters to find information about the politician or campaign.
5. Online Advertising: Running ads on various digital platforms to reach a broader audience. This can include search engine ads, social media ads, and display ads on relevant websites.
6. Data Analytics: Analyzing data from digital campaigns to understand voter behavior, preferences, and the effectiveness of different strategies, allowing for more targeted and efficient campaigning.
7. Mobile Campaigning: Leveraging mobile technologies through apps, SMS, and WhatsApp to directly communicate with voters, providing updates, and mobilizing support.

Digital Marketing for Politicians enables campaigns to reach specific demographic groups with precision, engage with voters more interactively, and measure the impact of their strategies in real-time. It is a cost-effective way to broaden outreach and tailor messages to the needs and concerns of different voter segments, ultimately aiming to sway public opinion and increase voter turnout.

Evolution of Digital Marketing in Political Campaigns

Prior to Indian election in 2014, the US political scene in 2007 witnessed a campaign by Obama that blended networking, e-mail programs and display ads in order to generate the dialogue to engage the constituents. Irrespective of whom you prefer at the political platform, digital marketing for political party with messaging has come to be recognized as a highly important medium than what it had been initially so much so that it is said to grown by 675% since 2012, till January 2024.

Impact and Strategies of Digital Marketing in Indian Elections

In 2014 General Election of India, BJP Team under leadership of Narendra Modi for the first time successfully used Social Media focussed Digital marketing for Politicians. In 2019 election we witnessed extreme surge in use of services of political digital marketing agency in India. All major National or State/Regional parties as well as individual candidates took services of digital marketing for political campaigns in India.

Apart from being a worthy political candidate, one has to organise better digital marketing for political campaigns in India for success and branding. We at Obiyan Infotech, specialize in Digital Marketing for politicians in India, we focus on target audience, which is very important for political party(ies) or candidate(s) to gain the attention of the potential voters. Though a voter is absolutely entitled to keep his vote confidential, there are quite a few indicators that may help predict whom a voter is inclined to vote for.

Social media political campaign has the power to swing the votes in favour of specific party or candidate, if performed professionally, creating an emotional, psychological trend towards the candidate or party. You can take for example, General Election-2019 of India – ‘Pulwama attack’ episode brought Nationalism, Patriotism on the front of voters, and subsided all other issues like de-monetisation, GST etc.

Who played the major role? Obviously, ‘social media’. Nowadays, social media has shifted from Newspaper and Television to ‘Smart Phone’. Handy mobile phone contains all information, people are more comfortable checking all enquires/information here, and thus making mobile and internet a ‘Power House’ to bring revolution.

Holistic Digital Campaign Strategies for Political Success

Obiyan Infotech, a leading political digital marketing agency in India, has developed a comprehensive political model that considers the entire landscape, rather than focusing solely on the final interactions with targeted voters. It’s important to recognize that both digital marketing and politics share a common goal: persuading individuals to take a desired action, whether that’s making a purchase or casting a vote in your favor.

Persuasion is a task that requires considerable time and effort, often leading to fatigue. Our team, specializing in digital marketing for politicians, is expertly trained to combat negativity and remains professionally dedicated to highlighting the positive attributes of a candidate or party throughout the election process.

Read More: Range of Political Advertising in India

How Digital Marketing for Politician in India is helpful?

Digital marketing is a great choice for political campaigns. It targets audiences cheaply and effectively. In India, digital marketing for political campaigns has outdone traditional campaigns. However, integrating both digital and traditional elements can yield the best results. Digital marketing in political campaigns excels in crafting a candidate’s image before they even meet potential voters. Politics is all about building perception, an area where we specialize. Thanks to politico-social media activities, voters become familiar with the candidate ahead of time, which helps in the candidate’s smoother acceptance by the electorate.

With a few tips as listed below, Digital Marketing may prove to be even more effective:

– Social Media political campaign strategy i.e. Running a campaign at a Social Media e.g., Facebook, Twitter, Instagram etc.

– Launching your own website and conveying to the world around, the contribution that you have been making for the entire society (Note: We also provide SEO services on demand.)

– Campaigning with slogans and logos

Customizing the Targeted Messages

– At Obiyan Infotech, for Digital Marketing for political campaigns in India, we make use of the digital data and the accessible tools to customize the messages as per the values upheld by the targeted audience in order to add to the voters base.

– At Obiyan Infotech, a political digital marketing agency in India; we also optimize the dynamic resources in an intelligent manner so that your ads get the most favourable of the responses.

Beating Voter Ads Burnout with Sequencing:

Voters, like any other audiences, get tired of the repeated ads. However, the digitally advanced political ads often employ the cross device analysis and the tracking abilities so that the voters do not get tired that quickly. At Obiyan Infotech, we make use of the cutting-edge technology that employs ad-serving ways. It helps manage the ad-sequencing in an effective manner. Though, it has been customary for the campaigns to depend on the ads that had been paid for, the crowd attracting Social Media has made the unlimited free of cost advertising feasible.  The Social Media provides highly attractive platforms for the same.

Social Media Political Campaign Strategy & Impact on Indian Politics

The Social Media platforms including Facebook, Twitter and YouTube etc., have produced a dramatic change in the manner the political campaigns are undertaken.

– Social Media can and does play a decisive role to make a political party or candidate get the majority of the votes.

– Facebook is known to have produced a remarkable impact on the polls in 260 of the 543 Indian constituencies (General Election – 2019 report).

– The youth, apart from being tech savvy is fond of being continuously updated and the same holds true when polling takes place! (In every election, tilt of Youths have been decisive in winning the election.)

Relevant Article to Read: How to make the most of the social media for a political campaign

We provide Digital marketing for Politicians, Political Party(ies) as well as individual candidate aspiring to be Politician in future (Online Reputation Management). All information is kept confidential i.e. we don’t share strategy of any political party or candidate. Yes, we provide professional services to each candidate based on our long years of experience as a political digital marketing agency.

To Get in Touch! To contact us, Call or WhatsApp: +91-7011951908 or Email: info@obiyaninfotech.com