Prior to Indian election in 2014, the US political scene in 2007 witnessed a campaign by Obama that blended networking, e-mail programs and display ads in order to generate the dialogue to engage the constituents. Irrespective of whom you prefer at the political platform, digital marketing for political party with messaging has come to be recognized as a highly important medium than what it had been initially so much so that it is said to grow by 575% since 2012.
In 2014 General Election of India, BJP Team under leadership of Narendra Modi for the first time successfully used Social Media focussed Digital marketing for Politicians. In 2019 election we witnessed extreme surge in use of services of political digital marketing agency in India. All major National or State/Regional parties as well as individual candidates took services of digital marketing for political campaigns in India.