Can a website generate leads? Otherwise, what’s the point in investing on it, if it can’t draw a sizeable traffic to it? But you want clients and not mere leads! Right! And it is a lead that gets converted into a client.
It’s here that the role played by a best website design gets crucial. Can your business website generate leads that are more likely to be converted into clients than the ones generated by the website(s) of your competitor(s)?
So the point to be noted is that when the website generates leads, it should also be equipped with the best website design (as compared with the competitor(s)’) to see the process to completion, i.e., the conversion of the leads into clients. So the web design counts more than what you might have perceived initially.
It only makes sense to focus on the first things first. In order to gain a client, first of all, there should be a lead. A lead may be an individual or an organization (or for that matter anyone) interested in what you sell, be it a product(s) and/or services offered by you. The lead expresses the interest in what you offer in various ways. Some information to contact the lead is usually left with the website. It may be a contact number, e-mail id or the handle on a social media platform. And you have to transform the lead into a client.
Though it is good enough to employ the best website design in order to get the web design leads, they are not very likely to get transformed into clients without a smart use of the SEO website design
Thus both the website design and SEO design are relevantly connected to each other. It would not be improper to say that they are mutually complimentary.
Though there might be quite a few SEO Website Design Tips for most of the business websites, they may be customized as per your business website requirements. The features that need to be paid attention to are as listed below:
- Should your website cease to generate the leads that do not seem to be feasible to get converted into a clientele? Obviously not! Your business website should be designed in a manner so that instead of putting an end to or slowing down the generation of leads, the not so proper leads are filtered from those that have a stronger potential for conversion into customers.
- Suitable website infrastructure that is SEO website design: Besides, a lead that appears to be of no use right now, may gain a strong enough interest in the products and/or services offered by you and mature into a customer in future! All it needs is time and perseverance.
Thus if you want that your website generate leads, the best website design and SEO should be designed (and also customized and updated as and when required) in a manner so that the website design facilitates the following features (including those leads that do not seem to be having a strong conversion potential at present):
- Generation of the outbound leads
- A steady flow of keeping in touch by means of calling or e-mail etc.
3. What do you consider as a lead? Do you think any kind of interest in what your business offers can be considered a lead? In other words, do you think every lead is worth considering? Obviously it’s not!
Remember you have to sell a product and/or services. So only that lead that has a feasible potential to be converted into a client should be considered a lead.
Thus the website design should be such that it generates leads as per your business requirements i.e., the leads should be such that they might be considered as leads as suits your business.
Let us try to make the point clear further. An ideal and suitable lead that really promotes business should be identified so that it is the right kind of the lead where your time and effort are invested, hence there is likely to be a greater probability for conversion of such a lead into a client.
Accordingly, the best website design would be the one that considers first and foremost, what kind of the leads are going to be the ideal ones for your business. Once it is figured out as to what type of the leads you really want the website to
generate, it becomes easier to figure out what kind of website design is actually required. Besides the SEO website design requirement are also more likely to be figured out in a practical manner. No wonder a greater compatibility in between the website design and the SEO website design may result into the one of the best website designs for your business website.
It only makes more of sense to figure out what is the suitable lead for you. Try to find the kind of the leads that are more prone to closure i.e., in which of the cases, individual(s) or groups of people lose interest in your products and/or services. Once the reason(s) is/are discovered, try finding a solution(s).
- Insert forms on the pages of your website where more of the traffic is expected: It is advisable to analyze which of the website pages usually draw most of the traffic. It is not very likely that all the pages of your website would be visited nearly by the same numbers of the people.
It would be a good idea to insert forms on the pages that get most of the traffic. By doing so, most of the visitors (read leads) are likely to leave their contact information including the phone numbers, e-mail id etc. Thus, you may be left with a considerable number of leads.
Quite a few of the pages where a website probably gets most of the traffic are specified below:
- Your website’s e-mail id
- The Social Media platform
- Posts for blogs
- Live chats, etc.
Benchmarking the present status of the leads as generated by the website should not be ignored. It plays a highly crucial role than what may appear to be initially! Quite a few of the pages of your website may turn into excellent lead generators in a manner that you might not have even thought of earlier!
Once it is discovered as to which of the pages have been the true sources of the leads, you would definitely feel like not only maintaining all the professional web design and SEO design attributes of those pages, but you would also feel enhancing them further. As a result, you would not only be able to maintain the current number of the leads, but would also be able to add to the list.
Finally, it is always best that you keep testing if the website design and SEO design is giving you the desired results. If not, it’s a sure indication that a few changes are required. In order to beat the competition, you have to constantly update the website.
Besides, none of the leads are expected to get converted into clients automatically. You have to continuously work on them. Moreover, you have to be fully aware if your website lacks in any of the website design or SEO design features lest your competitors may score an edge over you.
So once a lead leaves the contact information on your website, it should be perused. It is best to keep a link for suggestions or you may say, the feedback, so that if any of the leads finds it difficult to gather suitable information concerning a product and/or service offered by you, the lead is not lost! Remember, it is for the sake of generating the lead that you had been making efforts till now.
Besides, it would be a good idea to maintain a continuous flow of communication with the leads generated by means of phone calls, e-mails, social media platforms etc. A website that includes all the relevant features would only serve to make not only lead generation more successful, but also a hugely successful conversion ratio making your competitors lag behind.
We at Obiyan Infotech Pvt. Ltd. offer best website design services in a manner that they are fully compatible with the top SEO services as well. Not only are our services customized to suit your business requirements, but they are economical as well.
What’s more, we take care of all the features as described above and much more to help make your business flourish further. Besides you may avail of our consultancy services to let us know you better so that our team of experts may figure out the most suitable website design and SEO design requirements for your website and design the website accordingly.