Trying to get more of the sales for your online business offers you a lot more rather than a mere increase in the revenue. It equips you with the right kind of the strategies, i.e., if you have been smart enough to see what extra a specific online strategy can offer you. Within a little time, and with a little of attention, you would discover for yourself that by making efforts to get more of the business online, you can also keep the existing clients. And that only implies that the existing customers would be more likely to shop repeatedly than they had been doing earlier. And, of course, loyalty is worth appreciating! A loyal client is worth several customers who are just one timers.
However, it would be best that you not only get your old customers coming back to you, but also get new ones. Here are a few strategies to do the same:
1. Remove sliders from your homepage
Though a number of the business websites use various sliders on the homepage, the trick is not worth it. You might be of the opinion that showcasing all your major products on the homepage would serve to draw greater traffic and more of leads. The truth is that it might turn out to be otherwise. The visitors might turn away, being confused by this show of your business masterpieces!
2. Bring out the most popular of your schemes, packages, products etc.
As per the human psyche, the popularity of everything counts to a great extent. People would usually like to opt for what they see others doing. When a crowd approves of a product or service, it is usually considered as a kind of certificate and others too follow the bandwagon. No wonder, the psyche explained here is referred to as Bandwagon Effect.
3. Include your contact information
In case, yours is a B2B company, you should make it a point to include the complete business information for your business, which nonetheless, is highly important for any kind of business. Otherwise, your customers might not be taking pains enough to reach you or they simply might not do so, and there is a good chance that you lose them to your competitors.
4. Use an inspiring plan name to encourage upgrades
While you offer specific packages or plans to your customers, choose the names that enliven their spirits and motivate them to opt for the upgraded products or the services that you offer. It would serve to maintain their interest in your business.
5. Remove references to buying above the fold
Explain the product first. Focus on the customer psyche. Think of what you would have been looking for if you had been there at the place of the customer. Do not begin to insist that the customer should make the purchase. If the customer is impressed with the product, he is very likely to purchase it.
6. Show trust icons on the checkout page
Make use of the graphics and the icons that help cultivate trust for your brand. Gaining the trust of the potential customers and also maintaining the same of the already gained clientele is highly important. Your sales would automatically increase, once you know how to cultivate and maintain the trust of your clients.
7. Include images with your testimonials
Give testimonials to prove your success stories. Making use of images is also highly advisable. You are making an appeal to the logical psyche of the customers. So, you are not to spare any effort in order to beat the competition.
9. Create a sense of urgency
The customer would go for the purchase only if he feels that it is urgent for him to do so. So, you must make the point clear to him that the product that you offer would definitely make a change in the life of the customer. The kind of the urgency that you create depends on the product and the audience you target.
Getting more of the sales for your online business is highly dependent on how you view your customer. If the entire target rests on generating the revenue, the traffic is very likely to run away! The visitors to your website must be made to feel that you are producing the products for the sake of their well being and not for minting money. And you would be getting the desired result!