Web analytics, as the name suggests, enables one to analyze and also manipulate the properties of the web in a manner so that your business website reaps the optimum of the benefits, as the results of the analysis, if conducted well, are usually far from being uncertain
Why do we need web analytics?
Effective analytical skills are highly essential in case you want to be sure of the pluses and minuses by all means before deciding upon anything. The same applies when you wish to compete with your rivals on the web.
A businessman and his team need to be sharp enough at web analytics before formulating any of the business strategies. It would simply help avoid any confusion, thus making all the thoughts, ideas, and the resulting strategies more lucid.
In spite of all the efforts to make website more effective (including search engine optimization, developing links, making use of the AdWord tool, resorting to Pay Per Click and e-mails) web analytics is still highly crucial. How else would you be getting to know what is it actually that draws traffic to your business website?
And that is not all! A lot more counts!