SEO full form is Search Engine Optimization. This discipline pointed toward advancing the situating and permeability of sites in natural inquiries, that is, non-paid web crawlers.
Search Engine Optimization isn’t just about getting a decent positioning on the internet searcher results pages (SERPs); it likewise further develops the client experience seeing your webpage. Search engine optimization work in this manner requires specialized abilities as well as imaginative abilities.
To improve the organic positioning of the website through SEO, it is necessary to know:
How search engines work
What is search engine marketing (SEM)
The function of the words keywords
The usefulness of search engine tools
Search Engine Optimization
What does SEO mean and what is seo marketing meaning? Our web search tool, just as the most utilized on the planet, is Google and its improvement demonstrates to ensure that “Google” gets what we are embeddings in his space, how we are embeddings it. Now, in the wake of having dissected it, it assesses and characterizes it, putting it on the hunt page, which in the language is called SERP or “Web crawler Results Page,” which shows the Google list items page.
Where does SEO come from? But first: SEO is a subset of digital marketing stemming from SEM. When we search for something on Google, we can see how the first page of results is divided into three parts: the first results (max 4) are ads, i.e., those sites that have created paid advertising campaigns to position themselves on the podium: this system is called, in jargon, SEA, which translated means “Search Engine Optimization.”
The central results result from the positioning “desired” by Google and, therefore, the classification in terms of SEO.
Finally, the third part, i.e., the latest results (max 3), are also paid announcements and therefore related to the SEA system.
Therefore, the SEO, together with the SEA system, creates the “Search Engine Marketing,” which is the acronym that is just like SEM.
You can read also: All there is to know about SEM
So what is SEO, what is full form of seo and what is it for? When we do a Google search because we need information (e.g., Car insurance in Padua), we expect to see various information relating to car insurance studies that we can find in Rome and not car insurance in Milan or insurance of another type. Therefore, SEO is the system whereby a question corresponds to a detailed answer and responds to requests for the user. Furthermore, SEO precludes a site setting that is simple to navigate and intuitive to perform actions.
User vs. Google
But how do we get Google to understand it? The procedure for working “Google friendly” on paper is simple. To make your article, web page, or blog stand out before others in terms of SEO, you need to follow the on-page and off-page factors.
As regards the on-page factor, we intend to “get our hands” on the pages created on the site:
- Write and insert content rich in information, relevant and exhaustive, at the user’s request.
- Work on setting up and creating the site.
- Modify and improve directly on the code.
By following the off-page factor, on the other hand, we intend to work, increase and optimize all those systems external to our site, blog, or content, which increase traffic, managing to create an ever-increasing pool of users.
How does Google rate our content?
To give value to the content we create, Google carries out four basic steps. It is therefore good to respect the “unwritten rules” that SEO wants you to follow.
First of all, Google, when it has to analyze the content, uses bots, called “crawlers,” which make an analysis of the field of action of the topic or, in other words, understand what it is about.
After analyzing the topic, Google implements indexing, a schematic summary, which is the result of keywords and writing codes that the web can read. After carrying out these steps, the “ranking” takes place, that is, the sorting on the search page, and finally, the last step, Google approaches the topic to the request that the user asks.
After understanding how Google carries out the analysis, the results of the completed work are then concretely given a value to the content.
Is SEO only about websites?
Everything related to the web is indexable, so it is helpful to create traffic if a web page is connected to social networks. Since social networks are useful to create traffic, Google “likes”; therefore, the site’s ranking benefits from it. To become the mainstream of Social Media, a system of links has been created for sites to create greater and one-to-one traffic through icons. Furthermore, social networks increase the sharing of pages; therefore, proportionally increases the number of users to the site.
SEO also concerns images, videos, and applications, so all sharing platforms are affected by this factor. On youtube, they are indexed based on searches and quality. Similarly, apps are indexed on mobile stores.
You can read also: A Complete Guide On Search Engine Optimization Pricing
What to use to optimize the SEO of my site?
The Internet always provides us with important notions for our requests and provides us with services and platforms to make all this concrete. At the SEO level, for the control, verification, and correction, there is the CMS (control management system) or the content control system, WordPress. One of the most common and free platforms for creating sites and blogs that provides various services such as the control and management of SEO. There are also paid services to optimize your content and sites.