What exactly is this USP-How to develop one-And how to promote it-

What exactly is this USP? How to develop one? And how to promote it?

USPs are not just for large multinationals. As an SME, you, too, must know and think about how to position yourself well in the market. And your USP, because it says precisely why someone should choose you over your competitor. This is your ultimate selling point, the one that allows you, as a small business, …

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