Pay Per Click (PPC) Marketing Services
Attract More Leads & Gain Greater Brand Exposure
Several companies are searching for rapid, effective ways to position their brands in front of their high-converting customers due to the major shift to the digital marketing tides. Start increasing your search engine visibility and get instant results with Obiyan Infotech’s PPC management services.
Types of PPC Ads we Offer
At Obiyan Infotech, we understand the importance of paid search and offer different types of PPC marketing campaigns to help you structure your online presence promoting your services to the right audience. Our PPC Ad services work closely with your team to determine the type of PPC ads used to fill the sales funnel.
There are different kinds of pay-per-click ads available to determine your goals:
- Search Ads
Search advertising is the common type of paid search marketing. Search ads appear to the prospects already looking for your brand offerings online. These PPC ads are best suited for short sales cycles or promotions with a one-time campaign. Our pay-per-click ad service recommends businesses with search advertising aiming at acquiring robust, high-quality leads from our new customers.
- Display Ads
Display advertising is known for reaching more than 90 percent of online users. These display ads appear across Google’s associated websites, targeting individuals visiting the industry-related sites. Display advertising enhances photos and texts to capture the attention of online users, convincing them to take the right actions. Our PPC ad services recommend display advertising to companies with long sales cycles and niche customers.
- Social Ads
Social media paid ads are the rapidly-growing segment of PPC ad services. Social ads appear across social media handles such as LinkedIn, Facebook, and Twitter. They are structured to reach prospects based on their networks, interests, hobbies, and other factors. Social media ad is best-suited for brands with an active presence across social media and highly-targeted customers.
- Remarketing Ads
Remarketing is considered one of the ideal ways to reach high-converting customers with double turnovers. These remarketing ads remind people who have already visited your site to compel and come back to convert. Remarketing is a cheaper alternative since they are low in their competition and highly targeted to customer segments, unlike search advertising. Our PPC services use smart PPC ad formats and extensions to generate distinctive results with your PPC campaigns.
- Google Shopping Ads
Google Shopping ads are well-suited for sites having a massive range of products. These PPC ads appear in the carousel beside or above the primary search results of Google, which allows the prospects to check out the products and costs on Google SERP before clicking on the website. Each click you pay has a greater chance of converting, assuming the targeted customers who have explored every product on offering across Google Shopping ads. Our PPC services recommend this type of ad marketing to the eCommerce businesses aiming to reach customers with a clear intent to purchase.
- In-stream Ads
YouTube ads are also considered in-stream ads. These are pay-per-click ads appearing on the search results of YouTube videos and video partners across the Display Network. YouTube ads present your brand memorably and uniquely. Facebook has also launched its in-stream ads allowing companies to place ads under the best slots and natural breaks across the video content.
- Gmail Sponsored Promotions (GSP)
An effective way of generating direct response leads the Google Sponsored promotions. GSP allows you to reach your potential leads right from their inbox. GSP has a click-to-call ability allowing prospects to make direct calls to you, converting at any factor of the sales funnel, unlike YouTube Ads. Our PPC services set up your GSP to maximize your targeting abilities and generate high-quality clicks.
- Local Services Ads
The Local service ads follow the model of pay per lead, and it appears that you do not have to pay for a click that does not convert into leads. Local service ad applies to a few markets, including locksmiths, electricians, HVAC companies, and plumbers. Our PPC services partners with the local service providers making their businesses visible across their targeted demographics.
- Amazon PPC Ads
Amazon ad is considered the increasingly prominent PPC service across the online scenario. Amazon PPC ads allow Amazon sellers to generate brand awareness, drive more store visits, and boost sales by placing sponsored ads across the key locations of the platforms. At Obiyan Infotech, we help leverage our PPC expert’s technical expertise and knowledge in organizing your Amazon PPC campaigns, increasing their profit margins.
Our PPC Marketing Services
Start Creating Compelling Ads Generating Quantifiable Returns
- Keyword Research & Analysis
Our PPC ad services use many tools to understand the customer’s search behavior and predict the keywords that are likely to type into the search box. We can identify your targeted keywords and categorize them based on industry relevance, competition, and search volume. You can expect our paid search experts to continuously help refine your keyword list to capture your target audiences’ interest and search intent.
- Landing Page Conversion Optimization
Start increasing the quantity & quality of the leads with the help of our PPC service company. We can create some robust headlines using high-performing keywords, crafting engaging content, and placing clear CTAs or call-to-action on the landing pages. Our PPC services can start to integrate SEO with PPC best practices, compelling online users to take their desired actions.
- PPC Management
Partnering with our PPC ads can help drive immediate, qualified traffic to your landing pages without stress or difficulty. Our PPC services can handle everything from channel strategy, PPC campaign, keyword research, and analysis at launching to monitoring and pay-per-click ads A/B testing. Selecting our services can get the conversion-driven campaigns that suit your budget.
- Paid Search Advertising
You can start enlisting paid search agencies’ PPC services and positioning your brand to stay at the top of search results. Obiyan Infotech’s paid search specialists can optimize your ad by targeting the strategies, determining the high-value keywords, developing PPC bidding strategies, and tracking your ROI. These practices allow our PPC services to enhance your CTR, Quality Score, and impression shares.
- Ads A/B Split Testing
Our PPC Company can set up campaign comparisons to test the effectiveness of your ads. We can create variations of your page elements, such as the image, layout, CTA, and headline, to determine which version of pay-per-click ads generates better results. The split-test result can guide our PPC services in optimizing your next paid search campaigns and enhancing your entire PPC performance.
- Conversion Rate Optimization (CRO)
We help you capture your target customers at the right time across the right platform and shift them to the bottom of the sales funnel. Our PPC services can help write persuasive PPC ads, test your landing page designs, and develop user-friendly lead capture forms to increase your conversion rate and quality score. Get in touch with our paid search agency to allow us to help you increase your ROI without increasing your ad expenditure.
- Bing & Google Ads Management
Engage with your best customers across the search engine, acquiring greater traffic and online revenues. Obiyan Infotech’s PPC experts can perform in-depth PPC audits to ensure that your products and services reach your target audience segments. We can optimize your PPC ads across every platform, boosting your SEM targeting and leveraging site link extensions to acquire higher engagement rates.
- Social Media Advertising
About 54% of online users use social media sites to perform product research. Investing in pay-per-click advertising services can help enhance your brand recognition, reduce marketing costs, and stay at the top of your mind with the right prospects. Our pay-per-click specialists determine the target audience, analyzing their social media behavior and using images, texts, and videos to enhance your customer reach and brand engagement.
- Remarketing Campaigns
Targeting specific visitor segments and getting more cost-effective results is achieved through remarketing. Our PPC management services can identify high-performing campaigns, create remarketing ads for high-value customers, and tap into site visitors who have already expressed buying intent. We can set the optimal frequency capping for remarketing campaigns to restrict the number of times PPC ads appear on the same person reducing the marketing expenditure.
- Amazon PPC
Boosting your Amazon profit margin with Amazon product ads and video ads grabs the attention of online shoppers. We can use our proprietary Amazon Artificial Intelligence advertising management system to aid you in reaching your interested buyers, boosting your sales, and getting the most ROI. Our PPC ads services can maximize the keyword match types and negative keywords, structuring your Amazon PPC campaigns under product categories and adjusting your ad expenditure based on the product’s performance.
- YouTube Ads
We can create some mesmerizing YouTube ads and connect with potential clients through a more targeted YouTube video marketing approach. Our PPC management services explore the advanced YouTube targeting options, setting up video remarketing campaigns, and including a surprise component in your in-stream ads. We even create YouTube ads that convey some good stories resonating among your target audience.
How do Obiyan Infotech’s PPC services outstand the rest?
Leveraging our Technical Expertise to Expand your Client Base
Obiyan Infotech is a prominent Pay Per Click company committed to building your success. We incorporate our years of expertise into the campaigns we handle. Trust us to offer 101 percent dedication to enhance your online performance from PPC audit and account set up to campaign monitoring and ads management.
Here is how we help you!
- Comprehensive PPC Audit
Our PPC ad firm ensures every aspect of your PPC campaign aligns with your goals and adheres to the industry’s regulations. We perform thorough PPC audits to determine the possible issues with the campaigns, adjust your strategy, and make your campaigns effective. Our paid search experts evaluate your KPIs, key performance indicators, account structure, analytics, and remarketing techniques.
- Detailed Reporting
According to the dedicated pay-per-click marketing firm, we keep you updated with your online activities and campaign progress. We even offer custom campaign reports covering your GA results, keyword rankings, and overall campaign performances. Our PPC firm offers access to our client dashboard, allowing you to monitor your campaign in real-time.
- Premier Google Partner
Obiyan Infotech is a proud member of the coveted Google Premier Partners List. Our company comprises a team of certified Google Ads PPC specialists with massive industry experience and digital marketing knowledge. Working with our PPC experts and getting result-oriented Google PPC campaigns can help enhance your business.
- Customer-Focused PPC Company
Our PPC ads services believe in owning our client’s voices as we strive harder to show them. We even determine your marketing goals and existing campaign performance, offering you data-driven recommendations during our initial consultation. We even schedule monthly meetings with your project managers and keep our lines open to discuss your PPC campaign strategy at your convenience.
- Multi-Location PPC
Is your business serving multiple locations and a diverse customer base? Our PPC management company can develop multi-location to maximize your ad spend and deliver custom PPC ads to the targeted demographics. We even organize PPC campaigns for each ad group and location, localizing your callout extensions and site links and creating personalized ad copies.
Dedicated Pay Per Click Maestros
At Obiyan Infotech, we can make complicated, technical, and overwhelming search engine marketing processes as simple as possible. After you sign up with our Pay Per Click Company, we offer you single contact to manage your PPC campaign and address your question. Our pay-per-click advertising company becomes your outsourced online marketing department.
We are determined to set your PPC search engine marketing goals, identify your PPC campaign metrics, establish your pay-per-click campaign structure to bring new visitors to your site, and reduce your PPC management expenses.
Our Pay Per Click Advertising Company can help you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partnering with our pay-per-click management agency and helping reap the benefits of cost-effective PPC advertising services.
Feel Free To Contact Us
Projects Rankings | Google rankings as on Feb 2021
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