The orm meaning refers to a set of elements representing the image and prestige of a brand, be it personal or business, on the Internet.
Through monitoring tools and active listening (social media listening) we can capture this information, interpret it and apply it to improve the online reputation of our clients.
What is online reputation management?
The picture of a brand on the Internet is basic to have the option to foster a business. In this manner, assuming responsibility for notoriety, the board on the Internet is vital today.
However, a brand with an all-around oversaw online standing is a definitive brand on the web in all aspects of your business. It gives your clients certainty and expands on a strong establishment.
Over 90% of clients don’t go past the primary page of Google results; along these lines, oversee what this page shows about your image. To do this, it is necessary to create an easy-to-find website, manage social networks and draw up an effective communication and image strategy.
For this type of strategy to be successful, it must be aligned with other digital marketing strategies such as SEO positioning and social media management.
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Online reputation management: 5 effective tips
To maintain a perfect online reputation for your brand, you must constantly monitor all the interactions and opinions expressed in this regard. You must also attend to complaints and resolve problems that invariably arise. In addition to measurement, it is also your duty as a manager to listen and solve the problems of your brand or product.
Although it may seem overwhelming due to the amount of information it entails, several strategies and tools will help you carry out impeccable management. To give you some ideas, we give you the following tips.
1. Choose a good measurement strategy
The first thing you should do to your digital reputation management for your brand’s well being is the attention you pay to comments and reviews that show a negative opinion of your product or brand. For this, you must have an excellent metric strategy and criteria to distinguish and organize all the negative and positive feedback you receive.
It will not be the same to handle a complaint regarding the brand as one that indicates that your product did not offer precisely what they were looking for but admit that the quality is good. Later we will tell you in detail several options and elements to consider in the measurement process.
2. Be clear
When a brand does not clearly and verifiable what it offers, it can confuse your potential customers. Ultimately, this can end in a bad experience for someone looking for another service or product. And maybe it will become a bad review.
If you take care of your message and your brand identity, it will be much easier to reach those who will value and rate your brand, products and services as they deserve it. If you also give them an in the background or show them the cycles by which you make your items, you will motivate more trust in the individuals who don’t know about your image.
3. Be nice
This is a tip that you ought to apply not exclusively to make a decent online standing yet, in addition, to keep up with or correct computerized notoriety. Remember that you are not looking to fight with people who write negative reviews of your product or brand; You want to know what elements you can improve to get the best experience for consumers, users or customers.
4. Don’t take negative comments personally
Keeping this in mind will make it easier for you to be excellent. Even if you are committed to the brand, you must recognize that you are not offered products or services. Since the creation, distribution and service roles are distributed among so many people, there is always the possibility that someone has made a mistake when providing the products or services.
Also, if you look at those bad reviews as an opportunity, you can improve the quality of your brand and the products or services you offer. Those who point out errors or defects will help your product or brand take off to other levels.
5. Provide the necessary attention and time to your management
Kindness is important, but it is not everything. Imagine that you are looking to resolve a dissatisfied customer four to seven months after posting a negative review. Probably the client has already forgotten about your brand and will not even notice that you looked for it to solve their problem. And, as you already know, the impact of that comment will probably have already scared off several customers.
If your company or brand is small, it may be enough with the work you give to the product’s online presence as a manager. If you have an enormous scope, manage specialized work teams that are in charge of meeting the demands and requests of your social networks and internet pages.
One last point to consider in this case is that you should attend to negative reviews or comments and opinions that express doubts about your brand or product. This will assist with giving your image picture a demeanour of trust and interest that will permit individuals to associate all the more rapidly and profoundly with what you have to bring to the table.
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