Since the pandemic struck, the world has changed significantly. The past two years have been a rollercoaster ride for the entire population and in every way possible. As a result, the outlook on everything has changed a lot, be it medical science, science, technology, economics, employment, marketing, etc. It is safe to say that this has become the new normal to everyone, and we will not revert to the old one.
Comparing this epic change in the last two years with the past two decades, we get to see a drastic change in the field of marketing.
Shifting to the digital phase of shopping
Due to COVID-19 social distancing became mandatory. Many of us are forced to sit in our homes. During these past 24 months and beyond, we adapted to get our essentials online. As statistics show us, there has been a massive spike in online shopping since the pandemic hit us.
For instance, many online shopping websites have experienced an enormous customer enrolment since then. Due to their customer-oriented service, it is easier to go shopping. Almost everything that we desire can be bought online these days. As a result, many online retailers have experienced a massive turnover in their business.
Digital advertising is the new seller.
For the past 12 months worldwide, we have been unable to go out to our everyday life. It became essential to stay at home. But what has changed is the model of advertising. On average, the working population spends almost 10-15 hours of a day in front of a laptop or a mobile. The market needs to adopt the current situation.
The advertising model has changed itself from offline to online. Be it youtube or online wallet, and the electronic world molds us all. There is the catch. Let‘s have an example. Imagine an automobile company hosting a motor show that must be an offline event. Right? The company must ask the digital media to look for their old customers to join the event. Hosting events has always been an innovative way of attracting new customers. Digital media or even social media is an excellent way of promoting brands or even your work.
Promotion of working from home,
Research has shown us that, despite missing the human interaction around the globe, a considerable population is willing to let go of their jobs because their companies are not willing to offer them work-from-home facilities anymore. Studies have also shown us that many IT, educational sectors, and other consultancy sectors have been efficient and made a considerable profit during the pandemic even with their office and institutions closed.
They made a profit during the pandemic as most of their employees worked from home. However, the company didn’t pay for electricity and other building maintenance. As for the educational sectors, most institutions provide cheaper online courses due to the home-based learning system.
Provision of E-service is what’s trending.
We have seen a diverse degree of service adopted by companies during the past years. Media, banking, and the consultancy sector have a massive penetration in this segment. During the pandemic, people are shopping online and expecting to perform other tasks and expecting service in their homes.
Telemedicine visits are exponentially increasing. For example, those visiting Teladoc Health, the multinational healthcare company, reached 1.7 million in the USA alone in 2020, twice as high as in 2019. In addition, telemedicine users have grown by 38 percent in the UK since 2019, according to a survey started during the COVID-19 pandemic.
As e-services become more popular with consumers, the marketing industry should expect an increase in demand and the possibility to form new contacts. Therefore, developing a new ecosystem within companies for both public and private and consumers should be the particular area of focus.
It is not just for medical companies; even during the pandemic, other service sectors have also evolved drastically. Whether electronic gadgets or home appliances, companies also provide home services and phone call-based services most of the time during the pandemic. Almost every food ordering company has uncomplicated our lives during this complicated time. Its nor just the food but other essential services.
The new mode of entertainment is “E- entertainment.”
The media and entertainment sectors have been a true savior for many during the pandemic and, most importantly, during the lockdown days. Let us take all the online streaming services as an example. They have almost conquered the entertainment world even before the pandemic.
But as the pandemic hit us, these online streaming companies have become an entertainment giant. There has been a 39 percent rise in their viewership during the pandemic. As movie theatres remain closed for many months in the USA alone, people have shifted towards online entertainment. Since we all enjoy convenience, many movies are now released through these online platforms.
It also helps the advertising companies to display their brands and keep us posted about the fast-changing world. The social media and online news portals are also adapting themselves. If you think most of us keep ourselves updated through social media or online media. They have helped us all through this difficult time. Most importantly, social media and online news portals also help promote new brands and help the retail market, as many of us have seen.
At a glance, it is hard to imagine human lives without these facilities that helped us through during the pandemic. You have grown inclined to all the services you have enjoyed. And the marketing sectors and others need to adapt to this new normal and change their strategy accordingly. For example, the IT farms have shown a good track record during the pandemic. So, they need to offer their employees the facility of home-based working. But, on the other hand, online education must offer more online courses around the globe to encourage more students.