Digital Marketing Glossary – Key Terms for 2023

How many times have you come across submerged texts of acronyms, acronyms, and terms with mysterious meanings that have sparked your curiosity? To better understand the mechanisms of digital marketing, Obiyan Infotech offers you a glossary of the key terms in marketing in 2023.

A/B Testing- Action consists of testing different ergonomics, analyzing the results, and using the one that obtains the best result.

Algorithm- An algorithm is a sequence of simple instructions to accomplish a specific task.

API- Application Programming Interface or Application Programming Interface makes it possible to establish connections between several software programs to exchange data.

Ads extension- It is the acronym of Advertising Digital Sponsored and represents nothing more than advertisements on the internet.

Analytics- It is a digital data analysis tool offered free by the Google search engine. Sophisticated and precise, Analytics allows you to meticulously track websites, blogs, and social networks, providing you with many data and metrics.

Big Data- Data sets that have become so voluminous that they exceed human intuition and capacities for analysis and even those of traditional computer tools for database or information management.

Brand Content- Brand content is the English term that designates the content produced more or less directly by a brand in the logic of content marketing. The French term equivalent to brand content is brand content.

Brand Purpose- Brand Purpose is the main raison d’être for a brand, ahead of profitability, of course, and even Brand utility to affirm the social utility of a brand.

Bounce Rate (BR)- Translated as “bounce rate,” the bounce rate indicates the number of visitors who leave your website after viewing a single page for a few seconds.

Clickbait- Clickbait is generally used in banner ads found on the web or in social media content. This technique aims to gain clicks massively with content that is ultimately poor in quality.

Click to chat- Click to Chat, or live chat, is a real-time customer engagement solution. Thanks to a behavioral targeting and filtering engine, click-to-chat makes it possible to manage interactions in real-time, increase the conversion rate, and optimize customer loyalty and satisfaction.

Call To Action (Cta)- Also known as a “call to action,” a call to action is a key element in getting action from users who visit your site, such as: signing up for your newsletter, filling out a form, buying a product, etc.

Click Through Rate (Ctr)- Percentage of clicks, the CTR allows you to establish how many times users click on your advertising message.

Content Marketing- It is a form of marketing focused on creating and sharing content with the aim of acquiring and retaining customers.

Conversion Rate- Translated into “conversion rate,” it indicates the percentage of users who have carried out the action established by us through a specific campaign.

Cost Per Acquisition (Cpa)- It is a form of payment based on a specific action performed by the user. For example, if, as before, the campaign’s goal was to generate sales, the CPA would show you how much you paid for each user who bought a product or service.

Cost Per Click (CPC)- It is the cost you pay for every single click on the advertisement.

Cost Per Lead (CPL)- The LEAD is a potential customer who has expressed interest in one of your products or services by leaving you their data. Therefore, the CPL (cost per lead) is a form of payment based on a specific action, such as filling out a contact form or signing up for your newsletter. It is useful for creating a profiled contact database.

Cost Per Thousand Impressions (CPM)- The cost to be paid for every thousand impressions (views) of a specific advertising campaign.

Cost Per View (CPV)- It is the cost to pay for every single view of the advertising campaign.

Data- Everyone is talking about it… The data that we collect in digital tools and that we seek to analyze to offer personalized services, to analyze in a macro way (“Big Data”), or to monetize. Data is what is also called the fuel of digital. No data, no chocolate!

Design Thinking- Design Thinking is a co-creative process involving end-user feedback.

Display Advertising- It is a type of online advertising which, using formats such as banners, pop-ups, and rich media, sponsors a product or service within commercial spaces on websites containing topics of interest to the user.

Earned Media- Earned Media refers to a brand’s exposure for free on social networks, blogs, and other personal spaces, reviews, and consumer comments. This exposure is “earned” by the brand.

Feed- Feed (Instagram) is the sequence of photos published on your account. It is sometimes called a grid or a photo gallery.

Freemium- The economic model that exploded with the Internet (part of the services are free and accessible to all; another is paid for). Most mobile games have this kind of model, but also LinkedIn, some SaaS software like WordPress for blogging, etc.

Google Ads- It is an online advertising service that allows the insertion of advertisements on the Google search engine. Google ADS ads appear at the top of the Google results page, preceded by the word “and,” and are placed before organic ads (unpaid ads).

GTM- Google Tag Manager is Google’s tag manager for your web pages to manage user journeys.

Hashtags #- Represented with the hash symbol, it is a label placed in front of a word or phrase to facilitate its search on a blog or social network.

Impression- It represents the number of times that internet users view a banner or web page.

IoT- Internet of Things, the Internet of objects that communicate with us via our smartphones or our computers, or even between them via the Internet network

Indexing- It is a process by which search engines such as Google collect and store information relating to a website or web page, storing it in their database. In this way, your site can appear on search engine pages in response to one or more requests made by users.

Keywords- Or “keyword” is the word, or set of words, entered on the search engine to get the information you need.

Lead nurturing- Process of maintaining or strengthening a marketing relationship with prospects who are not yet ready for a sales action.

Pagerank- It is a numerical value ranging from 0 to 10 that Google assigns to each web page to define its importance.

Pop-Ups- It is a window, or box, that opens automatically when browsing a website or using an application.

Placement- It is the set of techniques that aim to increase the visibility of a website on search engines.

Query- It is a request that the user makes to a database to generate the information he needs. An example of a query is a search carried out on the Google search engine to access the content of your interest.

Retargeting- Retargeting is a method of advertising using cookies. The advertisement will be displayed only to Internet users who have visited your site or performed a specific action.

RPA- RPA, for Robotic Process Automation, is the use of robots to perform a succession of repetitive and standardized tasks. This should allow humans to no longer have to perform tasks that a robot can do!

Request Media- These are advertisements that include features such as video, audio, animation, or other interactive multimedia elements.

ROI (Return on Investment) – Translated into “Return on investment,” it is the measure used to evaluate the effectiveness of an investment. Basically, it is the return generated by a particular investment, less the costs incurred for it.

Responsive/Mobile-Friendly Sites- It is a site capable of graphically adapting to the device on which it is viewed (smartphone, tablet, PC, etc.).

Social selling- Social selling or social selling is the process of using social networks in the sales process.

Social Advertising- It is a set of paid advertising activities on social networks.

Social Media Marketing (SMM) is the set of activities to promote one’s company through social networks.

SERPs (Search Engine Results Page)- It is the results page of a search engine.

SEO (Search Engine Optimization)- It is the set of techniques and activities aimed at improving the positioning of a site or page on search engines.

SEA (Search Engine Advertising)- It is a promotion method that uses paid advertisements as a tool.

Target- It is the group of users to whom the commercial activities of a company or site are aimed, taking into consideration parameters such as age, residence, interests, etc.

Z as Generation Z- Gen Z, Generation Z: born from 2005-2006. They were born with smartphones and tablets.

To know more about key digital marketing terms, contact Obiyan Infotech!

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